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Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
The Power of a Lollipop
"I could have taken the thing that I invented and described it to you as being in a completely different market," he says. "Cake on a stick just sounds bad because my purchase criteria for cake is different like what wins in a cake cake contest?" He worked at a company where the original idea for the product was a database. The founders had data PhDs and database science, but their real value was fast query times.
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