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Making Millions on Dead Celebrities in the AI Age

The Town with Matthew Belloni

CHAPTER

The Ethics of AI in Recreating Deceased Celebrities

This chapter explores the legal and ethical implications of using AI to recreate the voices and personalities of deceased figures, examining opportunities and challenges that arise. It highlights notable cases, such as James Earl Jones's voice deal and issues surrounding sound-alike technologies, emphasizing the importance of obtaining permissions and managing rights. The discussion also covers the intricacies of pricing negotiations for using deceased celebrities' likenesses in various media, revealing the profound impact of AI on intellectual property rights.

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