Introduction

Today’s case study is a masterclass in audience growth and retention for any content creator, but pay extra attention if you’re a fellow podcaster. Les Alfred, podcast host & founder of Balanced Black Girl, joins us on the mic to divulge the juicy details behind her podcast’s meteoric rise from 70,000 to now 350,000 monthly downloads - an impressive 5X growth in one year. Balanced Black Girl is an online wellness community and podcast focused on mind-body health, habits, spacious productivity, financial wellness, and self-care. Amassing more than 7 million downloads and 1,500 5-star reviews since the show’s launch in 2018, Les is a podcasting powerhouse who prefers sustainable strategies for listener growth over quick hacks. She'll be sharing how she keeps listeners coming back week after week, her weekly content plan for creating highly shareable social media posts to promote each episode, and how she activates listeners to put into practice what they hear on her show.

View the transcript for this episode at: https://otter.ai/u/dEpaq7T30WBWdPPWrkMW3G1zY9w?utm_source=copy_url

Thank you to our sponsors:

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• Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO!

Connect with Les:

• https://www.balancedblackgirl.com
• Intimacy In Friendships Episode: https://bit.ly/3VTfsQ4
• Start the 'Reframing The Reset' Series: https://bit.ly/3MiynjW
• Instagram: @balancedblackgirlpodcast
• Instagram: @balancedles
• Youtube: https://www.youtube.com/@BalancedBlackGirl/

Hear more about SEO from our friend Elise Armitage in this episode: https://bit.ly/3VV6i5r

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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