3min chapter

How to Win podcast with Peep Laja cover image

Five steps to grow your business with Catalyst Software's Mark Kosoglow

How to Win podcast with Peep Laja

CHAPTER

Are You Getting Consistent Data on Why People Are Dropping Out Between Stages?

One in 100 companies that I've ever met with actually has reps that manage to stages reps typically are doing what they think they need to do next based on similar sales cycles and outcomes. When you have 22, 200 reps, all acting in a way that is based on their experience, what you end up with is two 20 or 200 different ways of doing things. But it means that your data is inconsistent, which means that you cannot draw insights on it. All you have to do is look at your stage based conversion funnel. And it tells you where you have conversion rates that are below where they want to be.

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