5min chapter

Analyse Asia with Bernard Leong cover image

Resetting Expectations on Southeast Asia with Arnaud Bonzom

Analyse Asia with Bernard Leong

CHAPTER

Understanding SaaS Dynamics in Southeast Asia's Markets

This chapter examines the distinctions between developed, developing, and frontier markets in Southeast Asia, particularly regarding SaaS software costs. It explores how lower prices in developing regions may shift preferences towards labor over subscriptions and proposes alternative pricing models aligned with local purchasing power.

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