The happy dad model to me is Pepsi Cola. 99 percent of people don't know that Gatorade is owned by Pepsi and that's kind of like the model that we want to go out there. We'll be launching our beef jerky line in 21 states and Canada so soon will be optimizing our nutritional side of things. The future of happy dad is really the beverage more flavoring, more feet on the ground and more brands underneath the happy dad umbrella.

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