The Dynamics of Pharmaceuticals

Lilly's future is very much dependent on Mount Jaro, the obesity treatment and diabetes treatment that seems to be on such a trajectory. And using Apple as a comparator, I mean, I personally don't know much about technology frankly, but I do have an iPhone. So when the phone I currently have needs to be replaced, there is no doubt that I will replace it with whatever the iPhone that I consider to be least egregiously priced when the time is available. Pharmaceuticals, it doesn't really work like that. The patient choice isn't as robust and similarly, I don't know how much branding really matters.