How to Get Google to Understand Your Content

The formula for PageRank comes in a number of forms, but can be explained in a few sentences. Initially, every page on the internet is given an estimated PageRank score. There is a damping factor which was described as the chance that a person surfing the web might stop surfing altogether. The next iteration of the algorithm, that new estimate for PageRank for each page is the sum of all the fractions of pages that link into each.

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