What if companies could access top creative and marketing talent as easily as opening an app? Lara Vandenberg, founder and CEO of Publicist, shares how she built a platform that connects global brands with premium freelance talent, and why the future of work depends on flexible, trusted systems that empower both companies and creators.

Lara Vandenberg is the founder and CEO of Publicist, a freelance management system and premium talent marketplace redefining how global enterprises access and manage marketing talent. With thousands of pre-vetted professionals spanning communications, creative, media, content, and production, Publicist enables companies to build and scale flexible, high-performing teams through one trusted platform. Before launching Publicist, Lara worked across brand strategy, communications, and technology, where she saw firsthand the growing gap between how companies hire and how top talent wants to work. She founded Publicist to bridge that divide—creating a solution that brings efficiency, transparency, and opportunity to the freelance economy. Recognized as a next-generation leader in the future of work and marketing innovation, Lara continues to champion a more flexible and inclusive workforce model, helping companies and creators thrive in the modern economy.

EPISODE CREDITS

Produced, edited and mixed by Ria Tobaccowala

Artwork designed by Ben Damiano

Additional music licensed through Premium Beats

LINKS

Explore more about the new frontiers of work at Rethinkingwork.io

For more actionable insights that inspire subscribe to Rishad Tobaccowala's free weekly substack: The Future Does Not Fit In The Containers Of The Past.

This show is also available on YouTube which includes visual supplements.

Rishad's Book Rethinking Work is available in print and audio. Click here for where to buy.

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