This chapter addresses the common misconception that social media followers and engagement are indicators of business success. It encourages a focus on product quality and customer value, urging listeners to limit social media distractions and stay aligned with their core goals.
Ever wondered why I behave abnormally compared to others? Ever wondered why I use things I tell you not to use? To most people, my behavior looks contradictory. Example: I'll use a YouTube video to tell you to stop watching YouTube videos. When people see this, it makes no sense to them. They think I'm dishonest, hypocritical or just plain weird. Is there a single intent or pattern behind my seemingly contradictory behavior?
YES, there is. And once you understand what it is, everything will make sense to you. Give this a listen.