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Jump, Jive and Fail: The ’90s Swing Craze

Decoder Ring

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The Rise and Fall of '90s Swing

This chapter examines the explosive popularity of swing music and dance in the '90s, sparked by a key advertisement and culminating in a Super Bowl performance. It explores the socio-economic factors that contributed to the genre's appeal, alongside its transformation into a caricature of its roots, leading to a rapid decline in interest. The narrative reflects on the disillusionment experienced by performers and the cultural shifts that colored the impact of the swing revival.

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