S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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Gorilla Marketing
Grove.co sells other brands and has a VIP membership tier, which is basically $20 a year. The company said it spent about five percent of revenue on R&D in the last three months. They also said they had fantastic retention, 40 percent of customers they retain five years after their first purchase.
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