Is There Resistance to Analytics?

A lot of people are using that as an approach to think they have someone that throws a number at you. It's just you can't query or quibble that number at all there and so people start becoming resistant because it almost is interpreted as an aggression. So again those numbers in isolation shouldn't be interpreted as these answers but what's really important is that we can communicate that to the decision makers. The data you can't argue with the data because that is what it is when it comes to the actual numbers that have been counted are more or less fact. But we can argue with the interpretation of the data through the analytics and I think that distinction between data and analytics is something that