The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly
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The Worst Hotel in the World
An anti-hero is a character who has traits that are antithetical to a hero. Anti-heroes aren't strictly bad guys, like the Joker vs Batman. The Hans-Brenker budget hotel in Amsterdam aspires to not just be a bad hotel. It wants to be known as the worst hotel in the world.
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