4min chapter

Under the Influence with Terry O'Reilly cover image

The Allure of the Bad-Ass: Advertising Antiheroes

Under the Influence with Terry O'Reilly

CHAPTER

The Worst Hotel in the World

An anti-hero is a character who has traits that are antithetical to a hero. Anti-heroes aren't strictly bad guys, like the Joker vs Batman. The Hans-Brenker budget hotel in Amsterdam aspires to not just be a bad hotel. It wants to be known as the worst hotel in the world.

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