The chapter stresses the significance of clear rules and consequences in maintaining order and respect for boundaries during social demonstrations and protests, drawing examples from institutions like a school in Florida and Google. It discusses the need for leaders to establish consistent boundaries and avoid rewarding negative behavior, while also emphasizing moral consistency in justifying actions like property destruction. The chapter also touches on the challenges faced by organizations like Harvard and Penn in addressing social issues, as well as the significance of clear boundaries and consistent policies in managing complex matters such as identity concealment on campuses.