The Media's Digital Dilemma

This chapter examines the profound effects of the internet on traditional media outlets, particularly newspapers, which are struggling to adapt to new revenue models. It discusses the disruptive influence of digital platforms like Google and Facebook on the advertising landscape, as well as ongoing regulatory efforts such as Australia's Media Bargaining Code aimed at protecting journalism. The chapter emphasizes the need for independent revenue streams and the importance of adapting to subscriber expectations in a changing digital environment.