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4min chapter
Controversial Opinions with Dave Pizarro
The Behavioral Design Podcast
The Power of Basic Reinforcement
Sally Kohn: It's been a while since we got to catch up. I'm going to try and pull you out of your little academic bubble and see if you've thought it all about behavioral science in the real world. Do you have sort of a favorite or notable example of this sort of behavioral design in the wild, and it can be something that you've either seen work really well or something that, you know, is really backfired? She says she comes from an academic tradition where so much focus is placed on judgments. But one of the lessons being that reinforcement and hunger is so powerful.
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