2min chapter

This Week in Startups cover image

Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669

This Week in Startups

CHAPTER

Do You Have a Brand Development Strategy?

Magic Spoon is a direct-to-consumer (DTC) food and drink company based in New York City. The brand development part of their strategy has been described as "brand genius" by Liquid Death founder Mike Cesario. Magic Spoon says there's no silver bullet to success, but they try not to be too reliant on any one thing.

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