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4min chapter
The Capitalist Gaze
Žižek And So On
I Made You a Cake, Look at It.
Tod defines gaze as the way that the subject's desire deforms what it sees. He says capitalism fits a certain mode of desiring, yet is also an unconscious choice. We don't realize that we are, through our participation, choosing to inact it. Tod: "There is no objective point of view that we existint as subjects"
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