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4min chapter
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
Subscription League
The Importance of Social Approval in Consumer Behavior
We know that price elasticity is something no matter the country even if you've only played with some countries here and there. There are of course differences between particular world regions, let's say consumer behavior in Japan might be very different from the United States. When it comes to pricing especially for subscription app and digital product it's fine maybe charging 90 bucks per year somewhere in the United States but even in European countries like Italy or Germany or Spain the perception of the value of the digital product is slightly lower so usually you would be probably much better charging slightly lower price for the Euro subscription.
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