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Digiday's top media trends to watch in 2023

The Digiday Podcast

CHAPTER

Is There a False Spring in 2023?

I do think that unlike 2020, the economic downturn that we're seeing now, the writing was on the wall. We've been talking about it since pretty much February to a degree and granted there were some global events like Russia invading Ukraine that I think tipped off some of that uncertainty in the ad market. There is this sense of preparedness that I think is a unique advantage to this downturn versus in 2020, spring 2020, obviously spring 2020 rebounded quite quickly.

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