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E13 Yu-Kai Chou: Using The Octalysis Framework To Gamify Life, Learning, and Business

Aidan's Infinite Play

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Loss and Avoidance Design

Every loss feels hugely painful. And to make matters worse in life, not only is there not a clear leveling system, but also your level goes down if you don't practice it over time consistently. That's like the worst feeling ever because of loss aversion. The idea is that loss and avoidance design needs to be very, very gentle.

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