Loss and Avoidance Design

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Every loss feels hugely painful. And to make matters worse in life, not only is there not a clear leveling system, but also your level goes down if you don't practice it over time consistently. That's like the worst feeling ever because of loss aversion. The idea is that loss and avoidance design needs to be very, very gentle.

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group, as well as the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.

We talked about why games are often more engaging than real life, The Octalysis Framework-Yu-Kai’s most substantial life work that breaks down all human motivation into eight core drives, why traditional schooling so boring, how to gamify your real life, flow theory as it relates to the Octaylsis, and Octalysis Prime-Yu-Kai’s online gamified learning platform.

Yu-Kai Chou Blog: https://yukaichou.com/

Octalysis Prime: https://island.octalysisprime.com/#!/

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