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The Jeff Patton Hypothesis: Successful Teams Focus on the Who Before the What
The Product Science Podcast
The Rise and Fall of the Product Manager
I think tech product companies were a little bit slow to adopt the concept. Alan Cooper has considered the father of the persona and credit for adopting personas for use in technology. Even still, even today, tech product management is a very different thing than managing traditional products. We just didn't understand what we're doing so much back then.
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