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279 The Content Fuel Framework by Melanie Deziel

The Marketing Book Podcast

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How to Tell a Story Through the Numbers

The idea with data focus content is to ask yourself, could I tell the story through the perspective of numbers? So a good example here I like to use is you think about a sports arena. How many seats are there? How many hot dogs do they sell during the average game? And often when you prompt yourself to focus on the numbers, you can uncover new information,. New data, new trends, and that can be incredibly valuable for your audience.

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