OnBD with ALF cover image

Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing

OnBD with ALF

CHAPTER

The Future of Subscriptions and Consumer Empowerment

This chapter delves into the hurdles faced by subscription businesses, particularly the rising ease of cancellation due to technology and legislation. It emphasizes consumer autonomy and introduces the idea of multifunctional devices to improve communication in daily interactions.

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