Before the industrial revolution, basically the whole world is played mostly playing virtue games and dominance games. The idea was essentially, know your place, follow the rules, don't get too ambitious. So ever since the indut revolution, we've been playing success games much more than virtue games. And what you see for us as a 90s people is that niboralism has changed to an incredible extent. We're going to increased competition wherever we can find it,. We're getting rid of all this collectivism. It's very much that competence piece. In time, have we placed more value on various status games? Question, yes. I'm curious, as we are talking about this