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Marketing School - Digital Marketing and Online Marketing Tips
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The Perils of Charismatic Leadership in E-Commerce
This chapter examines the turbulent reputation of a prominent e-commerce platform and its charismatic CEO, focusing on the social media buzz surrounding their funding efforts. It highlights the ensuing legal challenges and investor disputes that have made customers rethink their allegiance to the brand, while also comparing the impact of high-profile founders in the startup landscape.
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