What's Your Favorite Tool for Keyword Research?

The idea is that we have for finding markets and other stuff I wrote down is follow the money, right? Looking at who's spending money on ads. And this is obviously related to what you're describing because when you're just googling for an industry, you're not finding the organic results, but also the ads. But if he can afford to have his ad at the very top, okay, there is something going on. So let's look into.