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The Differences Between Outward Facing and Behind the Scene Founders
When we first came up with this business idea, it was all based on this whole set of parameters around what would make a really cool business as both to run. And this is me and my husband, because I'm the kind of outward facing founder and he's like the behind the scenes founder. He likes nerding out on the numbers. But it's all experiments based on numbers and based on doing things online and doing things behind the scenes and then seeing how that translates to results. Whereas I just nerd out on people. So It makes sense that I'm the one that goes and meets people and he's the one that looks after the numbers.