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The Maha Movement: Mothers, Health, and Politics
This chapter examines the intersection of health and wellness conspiracy theories, particularly the impact of the Maha Mamas on public opinion surrounding seed oils, food safety, and vaccines. It critiques the rise of the 'Mama Bears' movement and its political implications in the context of upcoming elections, as mothers advocate for healthier food options and challenge governmental policies. The discussion also explores the cultural dynamics of wellness influencers, including Robert F. Kennedy Jr., and the marketing strategies that appeal specifically to mothers.