The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Paradox of Organizational Leadership by Marianne Lewis

I wrote this book with my dear colleague collaborator and friend Marianne Lewis I think my number one tip is just to sit and do it. Having a partner who can also emotionally help in the process when you feel stuck has been incredibly helpful. We have both ended our writing process learning how we come to a collective understanding of our goals and our vision and our purpose yet also knowing and being able to articulate what is distinct about each of our talents.

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