i like to think about your byo as something that takes people on a journey of emotions at helps you lean into your weeyard who was on first do when he got up on his chair and just literally liked, shoved his butt in the screen. And i want to show you how to lean into your weird too. It's also an opportunity for you to be way more vulnerable than you think. Let's dig into this wh am i making it so important to really tantalize and entice people in this dinection? I want to shear a story from a client of mine. She's a photographer who created a pack of mobile presets. Her audience is usually parents taking photos of

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