Introduction

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In this episode of 'Served with Andy Roddick,' we are joined by Max Eisenbud, the SVP and Head of Tennis Clients at IMG Tennis. He shares his insights on signing a then 11-year-old Maria Sharapova and the crucial role her father played in her career. Max discusses the influence of Tiger Woods' career on his strategy for brand partnerships, particularly for Maria Sharapova and his other clients. He also reveals the story behind signing Chinese tennis star Li Na, making her the first athlete to work with Nike in a way no one else had before. The conversation then turns to Emma Raducanu's meteoric rise and the industry's reaction to her US Open victory and current stardom. Additionally, Andy and Jon Wertheim explore the 'GOAT' debate, with a special focus on Novak Djokovic's legacy in tennis history.

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