Hook Relay Launched! Was it Fireworks or Crickets?
FounderQuest
Hook Relay by Honey Badger - What's Your Job?
Hookrelay launched to honey badger customers through a tweet that i had sent out a few weeks before, just asking, like, the best way to launchfreeno for wa company with one product to launch another product and let their existing customers know. There is a danger here though, that if you make it too easy for people, like, they might not feel their being productive, or like they really bring much value. So yet, we got a lot of good ideas from people there,. One of them was: do you make a separate brand? And stripe younow s like, well, it's really not our business name. I an acto change the business name
Show notes:
Links:
Hook Relay
Second brand marketing tips Twitter thread
Hook Relay Twitter announcement
Derrick Reimer & Corey Haines Product Hunt launch
Indie Hackers launch repeatedly
Not very accurate auto-generated transcript:
Ben
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you know, last week I recorded a quick little message talking about why we weren't recording our podcast. That was in the middle of the let's encrypt ssl certificate fiasco that swept across the internet and you know, at the time it really didn't feel like a huge problem. Uh like from our perspective there wasn't much of an impact, but there was some impact, but then later on that day and the next day I was reading some articles and like apparently it was a pretty big deal for a lot of people. So uh yeah, wasn't wasn't just us, it's one
Josh
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of those things like I could just kept seeing it more and more like just pop up in random places though to like, not, not necessarily in our world, but it was just like affected all kinds of different things.
Ben
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Yeah, yeah, so shout out to ssL labs for their ssl testing tool to put a link to that in the show notes. Whenever you have a question about your ssl you should check that first because it does tell you when, when things are bad.
Josh
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Yeah, I hadn't used that tool before and it was very very helpful on customer support. Especially like sending to people and we needed to like prove that we were, we were not at fault like you know, it gave us like a smoking gun that we could. Yeah. Yeah. Really great.
Starr
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That's always a weird thing to do in customer services and it's like um it's like no, actually like I found the line in the library you mentioned. That's actually the problem. It does everything to do with this. Yeah. Yeah. And then um and then facebook goes down so I'm thinking I'm thinking we are like, like spooky Tober is starting up like things are starting to get witchy.
Josh
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I kind of like I I was like checked out the day facebook went down so I like missed most of like the fun on whatever online and I guess on what the other social networks that didn't go down, twitter mostly. But yeah, that's kind of wild. The story that I at least what I picked up. Yeah, I'm not on facebook. So
Starr
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my favorite part is how they house since everything was tied together, they couldn't get access to the building. They have the servers to do the like you know, manual physical reset then you had to do
Josh
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because of that security.
Starr
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Yeah. Like that's like I don't know that. It seems like it's out of some sort of movie or something. Yeah. It's just like a comedy.
Josh
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They like accidentally deleted their private keys to the building or something.
Starr
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Yeah. Or maybe like in oceans type movie where um like they like the crew does that like the cruise like well if we mess with their DNS records and they'll be locked out of the hotel for six hours, let's give us time to like airlift the loot out.
Josh
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Yeah. Or what about like just like mission impossible. But with nerds. Uh huh. You know like trying to break into the building.
Starr
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I mean that's what we are here at found requests aren't right. Mission impossible with.
Starr
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Okay. Um So in addition to all that um just terrible stuff happening, there was um some good stuff happened. We had our, you know we have the hook relay, we did a little launch to our user base or honey badger user base. Um Do you wanna talk about that a little bit?
Ben
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Yeah that was that was the day before the ssl problem. So
Josh
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that was it. Yeah that's maybe that's why I was like the details. I was like trying to like remember what I did last week or whatever and I was like I could and then I remembered I'm like how did I forget about the hook really launch. But yeah, maybe that's I spent the next day, like on support.
Ben
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Yeah, yeah. Unfortunately, who really was impacted by the ssl thing. And so like, the day after our launch day, we had to deal with the on fire kind of situation. But you know, props to kevin very quickly finding that issue and fixing it. And uh, it's nice to have, you know, the service, uh, deployment that we have, pushing it out was quick. That was that was nice. But yeah, we, we were able
Josh
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to help some people on twitter because we, uh, we did some crowd sourced troubleshooting and yeah, we're able to share our fix with a few friends. So that was heroes. Hopefully we
Starr
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were, hopefully we think people like you for everyone.
Ben
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Yeah, but I think think the launch went well. We had an email out to our, to leveling up mailing list and got a pretty good response right on that. We had put a banner up and on the, on the website and put a banner up on the app. And those had some pretty good click throughs as well. I'm just looking at the stats from Fathom this morning and yeah, it's a good good share of traffic from those sources. So it's nice to see that people care enough to click through and zero working on that was pretty cool.
Josh
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Yeah, because I think, I think like the, uh, it was, I felt pretty encouraged by just the, you know, the level of engagement that we got from, from everything, like it seems like, I mean the worst that could happen is like you put out the, you know, you put out everything that's just crickets, like, you know, and so yeah, I mean people signed up, we got some sign ups and we started, I mean like we've our support and feature request throughput has increased for sure on like from almost zero to something. So, you know, we got, we got some feature requests coming in, that's that's all good.
Starr
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Alright. I suppose we should mention what hook really is and why people should be interested in it. Um since, yeah, that's some people might want to know,
Ben
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are you gonna tell the star what it is? Oh, I, I mean, I'm trying to find out
Starr
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your, well, uh, I'm on the edge of my
Ben
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seat over here.
Starr
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There you go. I don't know. Hook relay is an enterprise level Blockchain analysis tool. It's not love it, look really uh, lets you have um, web hooks that are, you know, as high quality of stripes. Web looks like very high quality, very fully featured and just like a couple of minutes without much code or work. And um yeah, and honey badger. We have a lot of, you know, web hooks that go out and stuf...
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