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Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers
eCommerce Evolution
How to Build Organic and Paid Ads at Different Stages of Awareness
Topoflunnel built audiences based on people's search behavior in Google. You could then also target people that are saying like Theragon versus Hyperice, right? So now you're just like, okay, they're aware of some of the players, but now they're really evaluating. And when you think about this, it really helps then for when we go through seasons when ad costs are really expensive, right?
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