2min chapter

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#35 - Never Apply for a Job Again by Building on LinkedIn with Justin Welsh

Develop Yourself

CHAPTER

How Do You Write More Content?

It started when I could prove that there was a direct correlation between the amount of content that I was able to push out and dollars in revenue. And so as soon as I recognized that that was part of the gig, I thought, okay, well, how do you write more content? And so I needed a system. So it started as a content matrix, which was just topics and structures that I would pair up and jot down ideas and then extend them. That's turned in now to most recently, just a 10 step process that I run through every Monday that not only produces a newsletter, but produces a LinkedIn posts, 10 tweets, 10 Instagram posts, a carousel, an

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