Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Karen Kelly: Hypothesis Selling and Creating Safe Spaces for Buyers

Make It Happen Mondays - B2B Sales Talk with John Barrows

00:00

The Power of Hypothesis Selling in Modern Sales Techniques

This chapter explores the innovative sales technique of hypothesis selling, highlighting its effectiveness over traditional methods like solution selling. By focusing on engaging clients through targeted questions, sellers can uncover and address the actual needs of their prospects more efficiently.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app