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3min chapter
How Profits Motivate Change
Money For the Rest of Us
Why Renewables Aren't the Most Popular Technology for Energy Supply
Renewables are growing very quickly, but still only make up 7 percent of the energy share. There is an installed base of other energy sources that can be used for adjustments to renewables. If you're already using something and it's working, the profit incentive to switch to something else must be greater.
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