How to Decipher Marketing Claims on a Product with Jane Wurwand of Dermalogica
Gloss Angeles
00:00
The Importance of Communication in the Early Days of Dermalogica
Jane says she didn't realize the internet was ever going to be a thing when Dermalogica launched in 1986. The company self-funded on $14,000 and had to spread word of mouth through word of mouth because they couldn't afford advertising. Jane: "I used to fly to New York with a box of my products and just wait in the lobby of every magazine whether it was Conde Nast"
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