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Is Mark Cuban's Model Different From GoodRx's?
GoodRx is exploiting a discrepancy in the way prescriptions are priced to the consumer. Mark Cuban's model is essentially saying, what if you didn't have insurance? And by doing that, there's no PBM. There's no list price net price. It's just this is the price. Most generic drugs probably shouldn't even be covered by insurance. They should just be a cash pay market.