#42 Consent Mode and behavioral modelling in GA4
The Measure Pod
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Google Tag Manager - What Is Consent Mode?
Consent mode is a way of managing consent within the Google and non google tag ecosystem. It's really quite a clever kind of like trigger system or trigger grouping system, that's just a bit more easy to manage and stream lined. If you haven't accepted analytics tracking or ad tracking, what happens is gugo anlytics can do something new. And what else is sends what it calses a cooki less ping. So in a sense, now in the back end a system, within gogoanlitic form, you have types of data. You've got consented data and unconsented data. The consented data have ther user idea and the session idea. And
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