Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
The Future of Gaming
As a marketeer, think the thing that excites me about gaming is you can reach an audience that you can't normally reach. So yes, i'm quite buolish on the future of gaming. But isn't it great to have something that can actually be enhanced by seeing apettising or a brand or an wet thing become part of it? It's quite difficult to pull out specific examples, but we talked about nike earlier, and the way that some of the way they've been interacting with gamemin and sports. And ther'sa really interesting cross over starthing to happen here.
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