The Ultimate Marketing Engine

The ultimate marketing engine is a successful customer. If you can get them, as i said, from where they are to day to where they actually want to be, that to me, becomes the ultimate marketing engine. And it will also drive your oth, because they will become evangelists for your business. So in the book, you've got a five step process that you outline,. which i find very helpful whenever i'm doing any sort of these kind of business books and just having that process kind of simplifies makes it very actionable.