Mattresses - Do You Trust Them?

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If a mattress company is telling me how great their mattress is via an ad on television, which many people don't even watch any more, or on a bill board, or just other forms of advertising. Even if that message gets me, i'm not that likely to trust it. But if instead, my favorite creator, whom i've spent tens of hours listening to their podcass on, where i feel like i know the person, i Trust them. That relationship is deep enough where i'm much more likely to go by a mattress from that company. And that's really powerful. So i think companies have tapped into that in the last few years, that people now trust other people

Steph has some exciting news to share in today's episode! Listen in to find out.

In this episode, Cal and Steph also cover the rise of the creator economy -- both its promise and pitfalls.

They breakdown why the heightened attention toward creators, whether we can expect a creator "middle class" anytime soon, the importance of IP, and even explore what it truly means to be a "creator"...

Is it the things they build?
Is it the audience they have?
Is it the money the make?

They also cover upcoming trends that they expect to hit this growing "creator economy" including the rise of digital influencers, content automation, crypto, and gaming.

If you'd like to ask Cal or Steph a question for an upcoming AMA episode, we encourage you to submit your questions here!