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53. The Promises and Pitfalls of the Creator Economy
Shit You Don't Learn in School
Mattresses - Do You Trust Them?
If a mattress company is telling me how great their mattress is via an ad on television, which many people don't even watch any more, or on a bill board, or just other forms of advertising. Even if that message gets me, i'm not that likely to trust it. But if instead, my favorite creator, whom i've spent tens of hours listening to their podcass on, where i feel like i know the person, i Trust them. That relationship is deep enough where i'm much more likely to go by a mattress from that company. And that's really powerful. So i think companies have tapped into that in the last few years, that people now trust other people
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