Secrets of Successful Advisors℠ with Ken Haman cover image

What’s the Difference? The One Thing That Every Prospective Client Needs to Know About Your Practice

Secrets of Successful Advisors℠ with Ken Haman

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Understanding and Addressing Client Anxiety around Money

This chapter discusses how advisors can create a highly meaningful experience for clients by teaching them something novel about themselves and the world that triggers an emotional reaction, rather than immediately explaining what they do as a financial advisor.

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