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77: Creativity, Inc. by Ed Catmull
Bookworm
The History of Pixar
Ed Catmull and John Lasseter became the heads of Disney animation and Pixar. The idea was that if you had a centralized leadership across those two, you would not have competition between the two. Steve Jobs said if they weren't on board with it, he wouldn't go through with the deal. They got to know Bob Iger, they liked him and he mentioned that he had been through a successful merger and an unsuccessful one.
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