How to Build an Audience on TikTok

I think people wanna see a face behind a brand. I've done response videos to people talking about how they have imposter syndrome and don't even wanna launch a brand because there's no way they're ever gonna be able to figure it out. And I kind of raise my hand and say, I make videos about how I never went to business school but every day I wake up thinking, I don't know how I'm gonna do something specific to that day. So I think if we're all just like open and honest about how difficult it is to start this but how rewarding it is,.