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3 Ecommerce Lessons from My Visits to China’s Digital Leaders (230)

The Tech Strategy Podcast

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The Immersive Retail Experience: Lessons from Miniso

This chapter delves into the speaker's visit to innovative retail stores in China, focusing on the vibrant and playful atmosphere of Miniso. Highlighting the contrast with other brands like Zara, the speaker emphasizes how physical retail spaces enhance brand narrative and consumer engagement.

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