In this chapter, they discuss the cautious approach that institutions are taking towards the crypto space due to concerns raised by Gary Gensler. They mention a recent denigrating statement by Gensler and suggest that institutions will proceed with caution and conduct thorough due diligence. However, they highlight that there is a significant curiosity among investors, as evidenced by the marketing campaign using the tagline 'aren't you a bit curious?' They also mention that existing clients are familiar with Bitcoin, but there is a growing hunger for knowledge among new investors. They discuss the various research materials, brainstorm sessions, and blogs that they provide to cater to this curiosity. Furthermore, they mention that the curiosity extends even to state pension funds and state treasures.