Is Your Product Really Invincible?

i talk about the ceiling, which is kind of what happens when you're a later stage company that has network effects. You find that your growth just slows down. It's just very harten. And so i talk about some of the techniques and gies involved in a world where you are primarily where everyone has not work arects to that. If you are competing against microsopt office, you're probably not building everything in the suite and all the features. What you're trying to do isyou're trying to pick off some en o, smaller piece,. like what notion is doing, and then growing from there.